What’s Trending Now In the Pet Industry

People are spending more on their pets than ever before and this spending is unlikely to slow down any time soon. This means trends in the pet industry are big business and have a huge influence over what you can find in the market and how you shop. Here are some of the most popular trends now in the pet industry.

Natural and Organic Pet Products

As more people become aware of the impact of artificial ingredients there is a push by consumers to remove them from human food. The same is true for pet food. There is a growing trend to use safer pet products (including food and grooming supplies) that are all-natural or organic.

Keto Diet

Furry friends can benefit from your keto diet just as much as you can! The keto diet is renowned for reducing inflammation and metabolic stress, helping to ease health issues with your pet. The process of feeding your pet a keto diet is easier than sticking to the diet yourself since there are plenty of keto-friendly pet products.


If you look carefully, you’ll see collagen being added to a number of pet supplements. Collagen is the structural protein found in connective tissues and skin. This protein can help protect your pet’s fur, skin, bones, and nails. Aging pets can benefit from this supplement trend since their bodies produce less collagen as they age.

“Smart” Products

Our homes are already getting smart, so why not our pet products? We are going to be seeing a lot more “smart” products that are linked to our cell phones. Products such as leashes that track time and distance, pet cameras that let you check on them while you’re away, and automatic feeders will soon be connected to the IoT. 

Online Purchases

Even before the pandemic shut everything down, more pet shopping was conducted online. With the pandemic, this has grown even faster. But, for those who miss the local pet shop, have no fear. Many stores are offering an omni-experience where you can pick up your order in the store and your pet can still get their dose of socialization.

Subscription Services

We all love our subscription boxes, even our furry friends. There is a growing number of these monthly/seasonal boxes dedicated to pets. While many are general, there is a trend toward more niche services such as those dedicated solely to treats, medicine, toys, etc. This trend might even get your pet to actually like the mailman. 

We are likely going to see many of these trends stick around for a while, especially as we all have a greater focus on health and well-being. What do you think? Do you think the pet industry will move on from these current trends or do you think they’re here to stay? Let us know in the comments below.


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